"Telling boys and men that they shouldn’t drink regular diet drinks because they’re effeminate, but should instead drink “manly” things like Dr. Pepper Ten and Coke Zero and Pepsi Max, is telling them that there’s a right way to be male and it doesn’t involve anything feminine. That, in turn, tells them that female is less, female is bad, and female is worthy of ridicule. If men and boys are surrounded by ad campaigns that reinforce these ideas, don’t you think they’ll probably think women are less, and bad, and worthy of ridicule?" Posted 2 years ago with 1,273 notes
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